Growth partner for creators
Have community,
will monetize.
You built the audience. I build the business around it — the product, the storefront, the launch — so the community you worked so hard to grow can finally pay you back.
Free initial consultation · No product needed to apply · No revenue, no split — I only earn when you do
The gap
You did the hard part already
Growing a loyal community is the part money can't buy — and you already did it, post by post, reply by reply. What's missing isn't effort or talent. It's the machine behind it: something of yours for your people to buy.
“I find people who've put in the work to grow a real community but haven't reached their full potential yet — then I build a business relationship with them designed to maximize their growth.”
— Amanda Burns, founder
Followers, nothing to buy
Your audience shows up daily, asks for more — and the only way to support you is a like. Every “do you have a guide for this?” comment is unclaimed revenue.
Expertise stuck in your feed
Years of knowledge are scattered across posts and stories that scroll away. Packaged once, that same knowledge sells while you sleep.
No time to build the back end
You're already creating content full-time. Product building, checkout pages, and launch plans are a second job — so they never happen. That's the job I take.
The partnership
A clean division of labour
This is the industry-standard shape of a growth partnership — and it's standard because it works. Each of us does the part we're actually best at.
You bring
The community & the craft
- The audience you built and the trust that comes with it
- Your expertise, your voice, your story
- Content that introduces the product to your people
- Final say on anything that carries your name
I bring
The business around it
- The offer: what to sell, to whom, at what price
- The product itself — built from your content, in your voice
- The storefront, checkout, and delivery setup
- The launch plan, the numbers, and what comes next
What gets built
Your knowledge, packaged beautifully
Digital products are the fit for creators: no inventory, no shipping, no ceiling. We pick the format your audience is already asking for — I know, because I've built and sold every one of these myself.
Workbooks & guides
Step-by-step, practical, in your voice. My own line runs ten workbooks deep — it's the format I know best.
Planners & templates
The daily-use tools your audience reaches for again and again — and tells friends about.
Checklists & playbooks
Your process, written down word-for-word so your people can follow it exactly.
Mini-courses
Your best teaching, structured into a program your community can work through together.
Bundles
Everything together at one irresistible price — the highest-value offer in your store.
The next one
A product line, not a one-off. Each launch teaches us what your audience wants next.
◆ ◆ ◆
The plan
Operation: Full Potential
Every partnership starts the same way — with a free initial consultation to feel out our war plan. No pitch deck, no pressure. Three steps:
The questionnaire
Ten minutes, at the bottom of this page. Where your community is, what your people ask you for, what's blocking you. Your answers mean our first call starts at full speed.
Free · 10 minutesThe consultation
A free initial consultation where we map your Operation: Full Potential together — the product hiding in your content, your audience's likely response, and honest numbers.
Free · No obligationBuild & launch
If it's a fit, I build and we launch. You keep being the face your community loves; I run the machine behind it. Then we read the numbers and build the next one.
Revenue share · No upfront feeDo the math
What could your community be worth?
Industry rule of thumb: even a modest launch converts around half a percent of followers. Run your own numbers — drag, type, see.
The Full Potential Calculator
Illustration only, using the standard 0.5% example. Your split isn't a guess — it's set by your community-size tier (see The Deal), and it updates as you type.
For work you were already doing — posting the content your community already loves. Fees vary by platform; your tier sets the split, and the exact terms are confirmed in writing before anything is built.
The deal, in the open
No fine print. Here's how the money works.
A lot of operator sites hide the split, or state three different ones. Here's mine, in the open: your split is set by the size of your community. A bigger audience means a bigger launch to run — more buyers, more moving parts, more upside — so my share scales up with it. A smaller community keeps more of every dollar. The tiers run the full range the industry advertises, 85/15 up to 50/50, assigned by size instead of haggled over in the dark — and your exact split is confirmed in writing before anything is built.
Splits by community size
Find your band — that's your starting split, taken on net revenue. This is the working model as it stands today; the structure is the point, and it's the version we'll confirm together at your consultation.
- You keep the majority at nearly every size — an even split only at the very top, where the launch is a full-scale operation. It's your name, your audience, your expertise.
- The split follows the scale of the job. A 500K launch is a different machine from a 5K one, and my share prices that honestly instead of pretending they're the same work.
- No revenue, no split. If the product doesn't sell, I don't get paid. My incentives point exactly where yours do.
Words that matter
| Term | What it means here |
|---|---|
| Net revenue | What's left after platform fees, refunds, and direct costs. This is the base we split — always spelled out in the agreement. |
| Tier | Your community-size band. It sets your split: the bigger the audience, the bigger the launch to run — and the bigger my share of running it. |
| Growth partner | What I am: a partner who grows the business with you, not a vendor who invoices you. |
| Under-monetized audience | What you have: a loyal community with far more value in it than it's currently returning to you. |
Proof, honestly
I built my own first
Before asking any creator to trust me with theirs, I built a full digital product line myself — Love Light Minnesota, practical workbooks and planners that help people succeed. That's the craft I'd be putting behind your name.
Workbooks, complete series
From self-talk to sleep to focus with ADHD — written, designed, and published under my own name, sold as PDFs people actually finish.
Products live on Gumroad
Six full-year planners plus a bundle, priced at $15 each and $49 for the set — a real storefront with real checkout, running now.
The first partnership case study
This space is deliberately empty. No testimonial without a number, no number without its source — the first partner's results will be documented as they happen and published here, with permission.
No, nobody can honestly guarantee sales — anyone who does is selling you something. What I can guarantee is the work, the transparency, and the numbers on the table.
Your corner
The person in your corner
Amanda Burns — creator, author, operator
“Five years of osmosis — soaking in every training, every connection, every detail, skill, and lived experience that crossed my path — all of it spent becoming the person you need in your corner.”
I'm a creator myself, and the CEO of two businesses. I know what it costs to build something from nothing, because my community and my catalog were built the same way yours were: one honest piece of work at a time. The gold loon in my logo is Minnesota's bird — a nod to where I'm rooted, and to the call loons are famous for: unmistakable, and impossible to ignore once you've heard it. That's what I want your product line to be.
AM Burns Consulting exists for one kind of person: the creator who built something beautiful and deserves to see its full potential — fully brought to life.
Let's map your war planStraight answers
Before you ask
I don't have a product. Is that a problem?
That's the point. “Have community, will monetize” means the community is the asset — the product is my job. Most partners start with nothing but a loyal audience and a head full of expertise.
What does it cost me upfront?
The consultation is free, and the partnership runs on revenue share — I earn a percentage of net revenue when your product sells, set by your community-size tier (see The Deal). If it doesn't sell, I don't get paid. Any direct costs (like platform fees) are defined in writing before we start.
Who owns the product and my audience?
You do. Your name, your audience, your accounts — always yours. The agreement spells out exactly what each of us owns and earns before anything is built.
How much time will this take me?
Far less than building it yourself. Your part is your expertise and your voice: reviewing drafts, approving anything with your name on it, and introducing the launch to your community. I carry the building and the back end.
How big does my community need to be?
Engagement beats raw size — a smaller community that trusts you can outperform a huge one that doesn't. Apply with whatever you have; the consultation is where we honestly assess the potential together.
Can you guarantee results?
No — and be wary of anyone who does. What I bring is a proven product-building track record of my own, a written plan, shared incentives, and full transparency on the numbers as they come in.
◆ ◆ ◆
Step one
Apply for Operation: Full Potential
Answer what you can — the progress bar fills as you go. At the end you'll get a clean summary of your application to copy and keep. Every application is read personally, and the consultation is offered where there's a genuine fit.